Friday · Popularity: 13% · channel advisor, ecommerce
There are several good steps you can and should take to improve the seo for your ChannelAdvisor store pages and categories. This is part two of a two part article where I first outlined some steps you can’t take from within the store administration pages that are items you probably would like to implement in good seo practice, but really can’t for one reason or another, What SEO Steps You Can’t Take With ChannelAdvisor. I will now take a look at what you can do to keep your store’s SERP as high up as possible (titled: SEO Steps For a Better ChannelAdvisor Stores).
I realized that some may not be that familiar with using a ChannelAdvisor Store itself, even when using the products that put in place for eBay. Most of ChannelAdvisor’s business is in the auction management software area, so if you haven’t tried their store services as well it might be worth a look. It is another channel opportunity for those who don’t want to be so dependent on eBay for all their sales.
For many online retailers, this is the key, finding alternative channels to selling on eBay so if an eBay crash comes your business isn’t dead. Infopia is another company looking at these types of alternative channels to eBay, embracing multi channel - cross channel selling companies (I will review their services in full in a later article) to go beyond eBay.
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Wednesday · Popularity: 10% · channel advisor, seo
If you operate a ChannelAdvisor store as part of your service with them, there are some good basic SEO steps that you can take to improve your traffic results that do not require a high technical skill level and will not take to long to implement. If you are not familiar with ChannelAdvisor, their service is mainly an integration software between multiple sales channels like eBay, Amazon, and even in to some of the online feed channels like Shopping.com. Their tag line reads:
ChannelAdvisor combines best practices, innovative software and integrated technology to help retailers maximize their profits across multiple e-commerce channels – including marketplaces like eBay, Amazon.com and Overstock.com; comparison shopping sites like Shopping.com, Shopzilla and Pricegrabber.com; and across all the major search engines
and for the most part they do a good job integrating different channels into their software. They also just purchased Marketworks (see ChannelAdvisor to Acquire Marketworks), one of their main competitors, so the company is a large force in the online eCommerce marketplace, but there are always those wondering if and when eBay will swallow up this auction management software company. One would not think so any time soon with press like, ChannelAdvisor Adds Over Ninety New Customers to Rapidly Growing Retail Base, but who knows. eBay has deep pockets and some price has to be right, and eBay actually owns a smaller share of the company already. You always have some bloggers speculating about the prospect as well, (see 10 Reasons Why eBay Will Eventually Acquire ChannelAdvisor and eBay Buys AfterBuy! Is ChannelAdvisor Next?), but that is for another subject.
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Tuesday · Popularity: 9% · channel advisor, news
When you logged on to ChannelAdvisor this morning you might have been greeted by a special notice about an inventory bug that was causing the quantities of SKU’s in the inventory management module to be inflated. ChannelAdvisor says they are working on reverting the inventories back to what they were on Sunday October 14th before the problem was found. I am not sure what all that means just yet but those with a ChannelAdvisor store should keep up with this issue, it could effect the accuracy of your inventory.
The exact post from ChannelAdvisor is listed below, but the most current information being posted right now is on their forum site. It looks like it was only an issue with inventory items that were using multiple attributes with their products, so it might not effect as many people as the release of the issue stated. Still, Matt with ChannelAdvisor customer service is stating:
I would recommend that you do double check inventory counts at your convenience to make sure there are not any lingering issues going into the next few weeks/months.
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